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To subscribe to my reports email me at helga@hintfuturology.com with the subject Reports and ask me about my subscription plan.

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Our bi-monthly reports tell you which concepts to apply to your category. They filter & cluster events, so you get a helicopter view of what’s happening. They save you time, giving you the information you need, in a clear & concise format.

There’s a strong focus on what’s happening in food and beverage – established influencers on toiletries, home fragrance and home care products. This helps you create inspirational concepts that are on trend.

Published 6x per year, our reports cover the launches in your categories as well as events outside your category horizon.

July August 2016

74

Highlights

Magnetic
a facial mask that is removed using a magnet
→ 13

Sport
the 1st sport fabric conditioner
→ 26

Deconstructed
create new variants by “pulling apart and amplifying” the key original components
→ 31

May June 2016

73

Highlights

Twist up cleansing sticks
positioned for targetted cleansing and on-the-go convenience
→ 4

Micro cleansing
micro cleansing and delivery for improved efficacy
→ 12

Laundry detergent sheets
for more versatile dosage
→ 26

March April 2016

72

Highlights

Quinoa
reaches mainstream personal care
→ 7

New shapes
revolutionise a stale category
→ 22

Magnesium
primed for the big time
→ 32

January February 2016

71

Highlights

Charcoal
is no longer black
→ 8

Matcha
makes it to nail care
→ 14

The coconut water comeback
coconut water is back in the mass market
→ 11

Look back

November December 2015

70

Highlights

Less is More
fewer ingredients for a more premium experience
→ 4

Seaweed
the new kale
→ 23

Sport
more brands taping onto energy & fitness = new opportunities for non-food
→ 28 - 31

September October 2015

69

Highlights

Texturology
the new frontier for all categories
→ 4

Drama
visualise the process, entertain & engage
→ 35 - 36

Nose to Tail, Root to Fruit
using parts of the plant that are not normally used brings novelty to familiarity
→ 37

July August 2015

68

Highlights

Mix & Go
back in the limelight with a new night cream from Philosophy
→ 12

“Nespresso” for laundry
capsules in South Korea allow choice
→ 25

Candy Floss
an exciting texture for body care & hair styling
→ 32

May June 2015

67

Highlights

“Customisation”
in reality more about entertainment & engagement – fragranced candles with drop in fragrance cores
→ 10

Fragmenting laundry care
detergents for different baby ages
→ 22

Men
new opportunities for product development
→ 27

March April 2015

66

Highlights

Magnetism
to push ingredients into skin
→ 4

Chia
entering hair care
→ 20

Custom blending
for fabric care – and a gateway for all other categories
→ 36 - 37

January February 2015

65

Highlights

Unusual packaging
a hair care line that looks like paints
→ 10 & 27

2 steps
more complex routines for oral care & skin care
→ 17

2 chamber cleaners

→ 19

November December 2014

64

Highlights

Ancient Grains
a major cereal brand takes up this trend, propelling awareness amongst the mass market
→ 26

Sleep
as well as several new beverages to encourage sleep, National Geographic’s new documentary makes sleep a hot topic
→ 30

September October 2014

63

Highlights

Jelly
new textures for hair & skin care
→ 13

Pollution
smog and pollution are public enemy number 1
→ 17 & 39

Oils
the oil trend in skin & hair care reaches fabric care
→ 29

July August 2014

62

Highlights

Pod People
Nespresso style caps reach laundry care – we take a look at the bigger picture: instant gratification, multiple choice
→ 4 & 33

Noise & Silence
hyper choice versus switching off
→ 5, 6 & 50

Laundry for men
dryer sheets for men in the USA
→ 31

May June 2014

61

Highlights

Tree Water
deployed by Johnson & Johnson in France, and another mass marketer in Korea
→ 3

Vegetables
a high end skin care brand launches a serum with kale in the USA – following the trend in juices
→ 4, 41 - 43

March April 2014

60

Highlights

AromaFork
inspirational for hair care, toilet care, dish wash & more
→ 3

The end of trends
will customisation mean the end of trends?
→ 5

Retro
an inspirational treatment of the retro trend
→ 41

January February 2014

59

Highlights

Magnetism
skin care using magnetism
→ 11

Water repellency
as a pre-wash treatment
→ 25

Co-branding
more collaboration between brands
→ 31

Battery powered trigger sprays
could revolutionise many categories
→ 39

November December 2013

58

Highlights

Free From
P&G enters the “free from” market with Febreze & Herbal Essences. A new skin care brand also goes for Free From
→ 3 & 9

Mix to activate
engaging the end user
→ 6

The Goodness of Trees
momentum gathers for birch & maple water
→ 35

September October 2013

57

Highlights

Push & Mix
more skin care products that are mixed before use
→ 6

Capsules for body wash/care
bringing multiple choice to the shower
→ 31

Rise of the machine
washing machines becoming more intelligent
→ 35

Aloe ferox
could this replace aloe vera
→ 44

July August 2013

56

Highlights

Product rotation & body resynchronisation
promoting multiple product usage
→ 11

Multi Purpose
promoting multiple uses for one product
→ 23

Air Therapy
candles that act as a humidifier
→ 30

Chia
the ingredient has reached the UK and is poised to be the next big thing for personal care
→ 36

May June 2013

55

Highlights

Protein
health trend trickles over to beauty
→ 5

Simplicity
the key to NPD
→ 53

Plasma
new buzz word
→ 23

Cold
cold brewed coffee & cold pressed juices are hot, and we expect this to trickle over to beauty
→ 48

March April 2013

54

Highlights

Powders
what’s old is new again - also a new way to customise
→ 20

Birch Sap
continues to inspire us
→ 41

January February 2013

53

Highlights

Coconut water
hits the mass market
→ 4

Birch Sap
the new coconut water, i.e. the new beauty beverage and ingredient
→ 9

The new meaning of NO
with mass market consumers loosing interest in being green – page 11 – NO looks like it could start to stand for something else
→ 38

Blending In
our teens have gone bland – page 50 – but there’s a new counter trend ahead – page 47 & 48