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Our bi-monthly reports tell you which concepts to apply to your category. They filter & cluster events, so you get a helicopter view of what’s happening. They save you time, giving you the information you need, in a clear & concise format.
There’s a strong focus on what’s happening in food and beverage – established influencers on toiletries, home fragrance and home care products. This helps you create inspirational concepts that are on trend.
Magnetic
a facial mask that is removed using a magnet
→ 13
Sport
the 1st sport fabric conditioner
→ 26
Deconstructed
create new variants by “pulling apart and amplifying” the key original components
→ 31
Twist up cleansing sticks
positioned for targetted cleansing and on-the-go convenience
→ 4
Micro cleansing
micro cleansing and delivery for improved efficacy
→ 12
Laundry detergent sheets
for more versatile dosage
→ 26
Quinoa
reaches mainstream personal care
→ 7
New shapes
revolutionise a stale category
→ 22
Magnesium
primed for the big time
→ 32
Charcoal
is no longer black
→ 8
Matcha
makes it to nail care
→ 14
The coconut water comeback
coconut water is back in the mass market
→ 11
Look back
Less is More
fewer ingredients for a more premium experience
→ 4
Seaweed
the new kale
→ 23
Sport
more brands taping onto energy & fitness = new opportunities for non-food
→ 28 - 31
Texturology
the new frontier for all categories
→ 4
Drama
visualise the process, entertain & engage
→ 35 - 36
Nose to Tail, Root to Fruit
using parts of the plant that are not normally used brings novelty to familiarity
→ 37
Mix & Go
back in the limelight with a new night cream from Philosophy
→ 12
“Nespresso” for laundry
capsules in South Korea allow choice
→ 25
Candy Floss
an exciting texture for body care & hair styling
→ 32
“Customisation”
in reality more about entertainment & engagement – fragranced candles with drop in fragrance cores
→ 10
Fragmenting laundry care
detergents for different baby ages
→ 22
Men
new opportunities for product development
→ 27
Magnetism
to push ingredients into skin
→ 4
Chia
entering hair care
→ 20
Custom blending
for fabric care – and a gateway for all other categories
→ 36 - 37
Unusual packaging
a hair care line that looks like paints
→ 10 & 27
2 steps
more complex routines for oral care & skin care
→ 17
2 chamber cleaners
→ 19
Ancient Grains
a major cereal brand takes up this trend, propelling awareness amongst the mass market
→ 26
Sleep
as well as several new beverages to encourage sleep, National Geographic’s new documentary makes sleep a hot topic
→ 30
Jelly
new textures for hair & skin care
→ 13
Pollution
smog and pollution are public enemy number 1
→ 17 & 39
Oils
the oil trend in skin & hair care reaches fabric care
→ 29
Pod People
Nespresso style caps reach laundry care – we take a look at the bigger picture: instant gratification, multiple choice
→ 4 & 33
Noise & Silence
hyper choice versus switching off
→ 5, 6 & 50
Laundry for men
dryer sheets for men in the USA
→ 31
Tree Water
deployed by Johnson & Johnson in France, and another mass marketer in Korea
→ 3
Vegetables
a high end skin care brand launches a serum with kale in the USA – following the trend in juices
→ 4, 41 - 43
AromaFork
inspirational for hair care, toilet care, dish wash & more
→ 3
The end of trends
will customisation mean the end of trends?
→ 5
Retro
an inspirational treatment of the retro trend
→ 41
Magnetism
skin care using magnetism
→ 11
Water repellency
as a pre-wash treatment
→ 25
Co-branding
more collaboration between brands
→ 31
Battery powered trigger sprays
could revolutionise many categories
→ 39
Free From
P&G enters the “free from” market with Febreze & Herbal Essences. A new skin care brand also goes for Free From
→ 3 & 9
Mix to activate
engaging the end user
→ 6
The Goodness of Trees
momentum gathers for birch & maple water
→ 35
Push & Mix
more skin care products that are mixed before use
→ 6
Capsules for body wash/care
bringing multiple choice to the shower
→ 31
Rise of the machine
washing machines becoming more intelligent
→ 35
Aloe ferox
could this replace aloe vera
→ 44
Product rotation & body resynchronisation
promoting multiple product usage
→ 11
Multi Purpose
promoting multiple uses for one product
→ 23
Air Therapy
candles that act as a humidifier
→ 30
Chia
the ingredient has reached the UK and is poised to be the next big thing for personal care
→ 36
Protein
health trend trickles over to beauty
→ 5
Simplicity
the key to NPD
→ 53
Plasma
new buzz word
→ 23
Cold
cold brewed coffee & cold pressed juices are hot, and we expect this to trickle over to beauty
→ 48
Powders
what’s old is new again - also a new way to customise
→ 20
Birch Sap
continues to inspire us
→ 41
Coconut water
hits the mass market
→ 4
Birch Sap
the new coconut water, i.e. the new beauty beverage and ingredient
→ 9
The new meaning of NO
with mass market consumers loosing interest in being green – page 11 – NO looks like it could start to stand for something else
→ 38
Blending In
our teens have gone bland – page 50 – but there’s a new counter trend ahead – page 47 & 48